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Due to the sheer number of health and beauty brands that consumers can choose from, image and presentation have become central components in the ability of a product to succeed. For cosmetic and personal care products to compete effectively on crowded store shelves, packaging must go the extra mile and drive marketing strategies. The ‘beauty’ of an innovative packaging concept...

Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...

Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions. First, there...